June 25, 2021

What’s new in social marketing this June?

By Lauren Thomas

A couple made wedding history on Clubhouse, Cristiano Ronaldo costs Coca-Cola $5.2 billion and a new study shows Gen Z prioritises skincare over makeup.

We’ve made it to the middle of 2021, can you believe it?! Time flies when the world of social media marketing keeps you on your toes. To catch up, scroll down to download the full Vamp Debrief and find out every update digital marketers need to know. Here’s a sneak peek…

Reels ads have arrived

Reels ads are now available in all regions, providing an exciting amplification option for branded content.

Gen Z swap make up for skincare

41% of Gen Z now put skincare as their top beauty category, prioritising it over makeup.

Branded Content gets a refresh

Creators can tag up to two brands as a paid partner and brands have access to more insights with Branded Content Reels and IG lives.

Ronaldo’s influence

When Christian Ronaldo replaced two bottles of Coke for a bottle of water during a press conference, it cost the brand a drop in share price of $5.2 billion.

Sound stops the scroll

73% of Kantar survey respondents said they would “stop and look” at ads on TikTok with audio, a significantly higher rate than any other platform.

Facebook invests in Shops

New additions to Facebook Shops include Shops on WhatsApp, shop listings added to Marketplace and ‘Visual Search’.

Brands celebrate togetherness

According toWunderman Thompson brand ads are tapping into our homesicknesses and lack of human touch with signs of togetherness.

Googles strikes the right note

Google’s new UK ad asks “What Are You Searching For This Summer?” While showing glimpses of life going back to normal.

Instagram ‘fan club’ in testing

IG’s 'fan club' stories would enable users to post exclusive Stories that can only be viewed by members of a fan club or approved group.

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